Xenabotanica — brand launch
Positioning · Social Media CampaignPositioning a floral boutique as a key partner for high-end interior designers and commercial projects.
London — Independent Consultant
PR & marketing for interior designers, architects and design-led brands.
Independent PR and communications consultant for interior design brands — working with luxury interiors companies, home furnishings labels and design-led studios in the UK and internationally. Providing senior strategy, international press relations and B2B marketing support for established brands, product launches and businesses entering the UK market.
Securing coverage for my clients in
Expertise
Deep industry expertise built over eighteen years in architecture, interiors and design.
500+
curated media database of global interior and lifestyle journalists
5,000+
database of interior designers across the globe
30+
luxury brand events delivered
UK · US · EU
product launches at international fairs in Milan, Paris, New York, London and Moscow
Selected Work
— Five of manyBrands, built to be written about.
O&A London — 8-year programme
Strategic LeadInternational PR & Marketing Strategy for a luxury interiors studio and collections brand.
Oleg Klodt Architecture & Design
International PRRaised the studio's international profile through strategic PR and editorial placements in leading architecture, design and lifestyle publications.
Agape Space — A New Cultural Destination
Brand Launch · Cultural ProgrammingA hybrid space founded by designer Anna Agapova, creating a dialogue between collectible design, multidisciplinary art and contemporary culture.
VISUALISTA — editorial platform
Editor · PRCelebrating architecture, design, art and hospitality through video features, studio visits and curated cultural discoveries.
Services
Thoughtful communications for design-led brands.
Every project begins with understanding business objectives and shaping communications around them.
01→
Brand Strategy
Every engagement begins with a brand assessment — understanding where the business stands today, identifying opportunities for growth and defining the strategic foundations for future communications.
02→
PR & Media Relations
Building visibility and a considered media profile through editorial coverage across leading design, interiors and architecture publications.
03→
Digital Marketing & Content
Developing digital strategies aligned with business objectives, ensuring every channel and activity contributes to business growth.
04→
Launches & Events
Guiding brands on where to be seen and how to show up — from international design fairs and trade events to collection launches and industry introductions.
Product Launches at
AboutConnect on LinkedIn →
I help design-led brands become recognised, respected and relevant to the audiences that matter.
My career began in architectural communications, leading the press office of the Union of Moscow Architects and promoting major international architecture competitions, urban initiatives and large-scale design events.
With a background in journalism, I have always been interested in how architects and designers communicate their ideas and connect with wider audiences. This interest later evolved into a Master's degree in Branding in London and a career focused on helping creative businesses build visibility, recognition and commercial value.
Today I work with a select number of architects, designers and design-led brands, developing communications strategies that support both reputation and growth.
Alongside my consultancy, I edit VISUALISTA EDIT, an editorial platform and creative community exploring architecture, design, art and hospitality through conversations, studio visits and original video content.
Journal
Recent writing.
Industry · Events · 12 January 2026
The Essential London Design and Art Events Shaping 2026
A handpicked guide to the must-attend London design and art events for interior designers, product designers and design lovers.
Read essay →Media · Strategy · 27 December 2025How Interior Designers Can Choose Interior Design Magazines UK for Advertising
A practical guide for interior designers on how to choose interior design magazines UK for advertising, with insights on editorial calendars, timing and media strategy.
Read essay →
Begin
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