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How to Get Published in House Beautiful UK: A Strategic PR Guide for Emerging Interior Designers

  • Writer: Alla Yaskovets
    Alla Yaskovets
  • 6 days ago
  • 4 min read


If you're an emerging interior designer with limited portfolio projects, getting published in a major interiors magazine may feel out of reach. But House Beautiful UK offers unique opportunities — this magazine celebrates real homes, lived-in spaces, and clever design solutions, making it an ideal platform for designers just starting out.


As a PR professional who helps interior designers gain visibility, I’ve studied House Beautiful’s editorial structure and contributor network in depth. This post explains how you can use the magazine as a springboard for publicity.


Why House Beautiful UK Is the Right Place to Start


House Beautiful UK is one of the few publications that regularly features homes styled by their owners. That means even if you don’t have a dozen client projects yet, you can pitch your own space—or a family member’s home you helped design. Even rented spaces can qualify. 


What they’re looking for:

  • Smart renovations on real budgets

  • Small space solutions and rental-friendly updates

  • Family homes with personality

  • Ideas of repurposing rooms


Editorial Breakdown: What’s Inside the Magazine?

  • Real Homes – In-depth features on lived-in spaces, often ending with a section where other interior designers share advice or solutions inspired by the project.

  • One-Room Renovations – Focused makeovers of kitchens, bathrooms, garden rooms, and more.

  • Expert Advice – Insights on trends, colour palettes, materials, and design principles from professionals.

  • Seasonal Tips – Timely ideas tied to the calendar, like summer decorating, holiday styling, or spring organisation. 


Even if you don’t have a completed project, you can still be featured. Share your professional knowledge to be quoted as an expert source—editors are always looking for fresh, insightful voices.


Common Pain Point: “I’m New—Where Do I Begin?”


One of the biggest challenges new interior designers face is not knowing how to start promoting their work. My advice? Stop waiting for the “perfect” project. Instead, pitch what you have now. With the right angle and strong visuals, even modest makeovers can secure coverage.


The good news: House Beautiful UK offers a wide range of sections—you don’t need to have a full home renovation to be featured. If you’ve created a cozy reading nook or transformed a small bathroom, that’s enough to start with. Pitch one thoughtfully designed space.


1. Leverage Your Own Space

Your home is your first portfolio piece. Style it with intention, photograph it in natural light, and tell your personal story as a designer. Authenticity resonates with editors.


2. Build Visibility Around Budget Design

Don’t shy away from affordability—embrace it. House Beautiful celebrates beautiful interiors that are accessible. Highlight smart, stylish solutions that make the most of a modest budget.


3. Collaborate with Magazine Contributors

Many of House Beautiful’s contributors are freelance journalists and stylists who actively collaborate with designers looking to be featured. They can assist with writing compelling copy, advising on photography, and even helping with styling to ensure your project is editorial-ready.


Here are some key contributors from the May issue of House Beautiful UK:


Writers and editors are constantly looking for new stories. That’s why I always recommend my clients tag @housebeautifuluk in their posts and use the hashtag #DesignMySpace 


How to Pitch Your Work 


Even though it’s from House Beautiful US, their submission form is very helpful for understanding what a solid pitch should include—use it as a template when preparing your materials.


1. Project Overview

  • Project title (short + catchy)

  • Location (city/region)

  • Designer name(s)

  • Who lives there?

2. Story Hook

  • What’s unique about the project?

  • Any personal, budget, or creative challenge you solved?

3. Property Details

  • Type (flat, house, rental, etc.)

  • Size (sqm or sq ft)

  • Scope (full home or single room)

  • Approx. budget (optional)

4. Design Notes

  • Style or theme (e.g. colourful, Japandi, vintage mix)

  • Key products, finishes, or materials used

  • Any sustainable or budget-friendly elements?

5. Photography

  • Link to 15–20 hi-res photos

  • Include wide shots + details + portraits + before images

  • Name of photographer

6. Publishing Info

  • Is the project exclusive?

  • Has it appeared elsewhere?


Where to Send It

Key contacts for House Beautiful UK:

Final Thought: Timing Is Everything

House Beautiful is a seasonal magazine, so timing your pitch is key to getting featured in the right issue. Here's how to stay ahead:


Request the editorial calendar from Hearst or browse media kits online to align your content with upcoming themes.


Christmas décor? Pitch in August.

Autumn leaves / June is ideal

Outdoor/garden features? Submit in February


While some stylists recommend non-seasonal photography, if you want your project to appear in print—especially in themed sections—styling it with subtle seasonal cues (like florals, colours, or accessories) can dramatically increase your chances of being featured.


Need Support?

If you're not sure where to start—or want your submission to stand out—I can help with:


  • Strategic advice on which project to pitch and when


  • Styling guidance to suit the magazine’s tone and season


  • Tips on working with photographers


  • Reviewing or structuring your story


  • Connecting with freelance contributors who regularly publish in House Beautiful


Let’s make sure your work gets the attention it deserves.


Alla Yaskovets, PR Consultant for Interior Designers | alla@allayaskovets.com


 
 
 

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