How to Get Featured in Ideal Home Magazine: A PR Guide for Interior Designers and Brands

When it comes to interior design publications in the UK, Ideal Home stands out for one important reason: it’s the best-selling interiors magazine in the country. But what does that mean for you as a designer or a brand? Is it worth pitching your project? And if so—how?

Let’s unpack how Ideal Home works and how you can strategically use it to grow your visibility.

Who Reads Ideal Home?

Unlike some design magazines that cater to industry professionals, Ideal Home speaks directly to homeowners —e specially those planning renovations or looking for smart solutions on a budget. The magazine is practical and highly accessible, which is why it resonates with such a broad readership.

The editorial team focuses on three core reader personas:

• Busy mums obsessed with smart storage.

• Style-conscious renters who are bold, creative, and love affordable decorations

• "Empty nesters" ready to refresh their homes now that the kids have moved out.

Understanding this audience is crucial. Ideal Home isn’t the place for luxury. But if your design work is relatable, useful, and rooted in real-life needs, this is exactly where you want to be.

What’s Inside the Magazine?

Here’s what you’ll typically find in a monthly issue (reviewed the May 2025 issue):

• Ideal Homes – Real-life home tours with layout schemes (a unique editorial focus).

• Renovation – Expert advice and insights from brand creative directors on choosing products.

• House Manual – Practical reviews on appliances, tools, and everyday essentials.

• Room Decor – Styling ideas, decorating trends, paint palettes, and high-street finds.

• Garden Features – Seasonal tips for outdoor living and planting inspiration.

• Emotional Wellbeing at Home – Tips on decluttering, home happiness, and mindset.

  
  

In short, this is a magazine people use—which makes it a powerful tool for interior brands.

How Designers and Brands Can Use Ideal Home

If you’re an affordable interiors brand, this magazine should be at the top of your PR list. The editors are constantly on the lookout for high-street accessible products that offer value for money — and they often ask experts for commentary on trends, materials, and home solutions.

That means product pitches with pricing, styling tips, and seasonal relevance can land you a valuable feature.

Ideal Home is not interested in pitches from interior designers. However, you can still make it work in two ways:

• Submit Your Own Home

  If you’re an emerging designer, submitting your personal space is a brilliant entry point. The team is always scouting beautiful, achievable homes — and they actively encourage tagging #myidealhome on Instagram for those who wants to be featured in their IG feed.

  
  

• Let the Homeowner Be the Star

  If you’ve designed a project that fits Ideal Home’s style, encourage the homeowner to submit it from their point of view. The story will be told through their lens, but your design work will still shine.

  
  

Planning Ahead: Timing is Everything

Like most print magazines, Ideal Home works about five months ahead. That means:

• For a Christmas feature, your project needs to be photographed and submitted by July.

• For a garden-focused issue, plan to submit by November.

• If your project is about renovation or extension, aim to send it by September, as readers love to plan big changes in March.

Only professional photography will be considered — ideally styled to reflect the season.

How to Pitch to Ideal Home

Editorial contact: Heather Young (Editor-in-Chief)

Email: ideal_home@futurenet.com

Here’s what the team is looking for:

• Email only: Send a short, clear project description. Include the style, layout, budget, any clever DIY or storage ideas, and what makes it stand out.

• High-quality, professional photos are essential. Think "hero shots" that tell the story at a glance.

• Think seasonally: Editors plan issues five months in advance. Submit styled projects with the right seasonal feel.

  
  

Not Sure Which Magazine Is Right for Your Project? I Can Help.

If you're unsure which publication suits your work best, I offer tailored consultations designed to help you navigate the interior media landscape. Together, we’ll review your portfolio, identify where each project fits, and create a strategic plan. I’ll advise on the best titles, who to contact, and how to pitch your work effectively.

Or, if you prefer to hand it off completely, I can represent you as your PR agent. My PR support includes bespoke services for interior designers and design-led brands:

• Pitch writing & editorial strategy

• Photoshoot coordination, including styling advice and photographer recommendations

• Press outreach

Want to get featured in Ideal Home or another leading title?

Let’s talk → Contact me alla@allayaskovets.com