How to Get Published in The English Home Magazine: A Guide for Interior Designers and Brands

2025 marks the 25th anniversary of The English Home, the UK’s leading magazine for classic British interiors — and the best-selling title of its kind overseas. For designers and heritage brands, it’s one of the most effective platforms to reach an international audience that values traditional English style.

What Makes The English Home Special

Published by The Chelsea Magazine Company, now part of Telegraph Media Group, The English Home is dedicated to celebrating traditional English interiors. It showcases period homes, timeless craftsmanship, and designs that reflect the country's rich architectural and decorative history. Importantly, it's also the best-selling UK interiors title abroad — a strategic advantage for any designer or brand with international aspirations.

The magazine also publishes six U.S. editions a year. For British designers wanting to tap into the American market, this is a golden opportunity. The U.S. audience values British design as a marker of authenticity and luxury — particularly when it comes to traditional interiors.

No Room for Modernism

If your project leans toward minimalism, contemporary lines, or Scandinavian influence, The English Home won’t be the right fit. The magazine is rooted in heritage — florals, antiques, tapestries, historic colour palettes, and layered storytelling. 

In my own experience, I’ve mostly worked with studios focused on modern design, so I hadn’t had the chance to place a project in this title. But once, we launched a collaboration with a traditional English furniture manufacturer — and The English Home proved to be a valuable platform to introduce the collection. The feature ran without a paid placement, simply because the story aligned perfectly with their editorial vision.

Inside the May 2025 Issue

To give you a real sense of what the magazine covers, let’s take a look inside the May 2025 edition:

Notebook

This section highlights what’s new — product launches, rising names in the industry, and fresh ideas. It’s the perfect place to showcase a new collection, textile range, or product line.

Homes

The core of the magazine. This section features real homes, mostly countryside properties. These stories aren’t about selling design services directly, but about offering inspiration. Some of the homes belong to designers; others are submitted by homeowners who worked with professionals. The tone is warm, personal, and aspirational.

Style Inspiration

A deeper dive into decoration: art, textiles, colour schemes, and the thinking behind design choices. The May 2025 issue, for example, includes a beautiful feature on iconic British textile houses such as Sanderson, Colefax & Fowler, Osborne & Little, and GP & J Baker — all premium brands with a strong presence at the Chelsea Design Centre. These heritage textile houses are firmly rooted in the B2B, with interior designers as their primary audience. This editorial focus is what sets The English Home apart from titles like House Beautiful and Ideal Home, which tend to spotlight more accessible, lower-cost brands aimed at end consumers.

Seasonal Living

The final section covers British recipes, travel ideas, and seasonal rituals. Entirely lifestyle-driven, it captures the rhythm of English country life.

The Editorial Change

It’s also worth noting that in May 2025, Alison Davidson was appointed Editor. A change in leadership often signals a shift in editorial tone. New editors often bring new contributors and fresh angles.

The Question of Exclusivity

It’s well known that top-tier interiors magazines prioritise exclusivity. While The English Home also values original content, its editorial team is equally guided by quality and relevance. That’s why, if a project aligns with their style, they may still consider featuring it even after it has appeared in another major title — provided the story is told with a fresh visual angle or new editorial perspective.

Take the May 2025 issue of The English Home, which features the home of Liberty’s Head of Personnel, Will Le Clerc. The same project had already appeared in The World of Interiors (December 2024), but The English Home version offered a fresh take: a different photographer, new floral arrangements, alternate angles and rooms — even a different wall colour in the living room. The writer, Ros Byam Shaw, remained the same, but the editorial treatment made the story feel new.

It’s a brilliant approach. If you can plan two shoots—especially in different seasons—you can shape two distinct narratives. Changing light, styling, and mood give the space a new dimension. From a PR point of view, it’s a smart strategy: seasonal styling extends a project’s editorial life and opens doors to multiple placements. For Le Clerc, who also deals in antiques, that kind of layered exposure was a savvy move. And who knows—perhaps a little later, the same project might appear in Period Living too.

Final Thoughts

Whether you're an interior designer with a finished project, a homeowner who worked with a designer, or a brand launching a collection rooted in British tradition, The English Home can be a powerful platform to tell your story.

But to give your pitch the best chance, it’s important to approach it professionally.

Who Should Submit:

• Interior designers with projects in a traditional English style.

• Homeowners with professionally designed homes and a willingness to be interviewed.

• Brands with new collections that reflect heritage, craftsmanship, and English decorative values.

  
  

What to Prepare:

• A short email introducing the project and why it’s a good fit for The English Home.

• A clear angle or story: Is it a renovation? A historic property? A seasonal collection? A family home with heirloom pieces?

• Professional, high-resolution photography – no iPhone scouting shots.

• A full set of image credits (photographer, stylist, etc.).

• A project fact sheet (location, brief background, timeline, and design focus).

  
  

Who to Contact:

Submissions and pitches can be sent to the editorial team via:

theenglishhome@chelseamagazines.com

If you need help crafting your pitch, organising a seasonal shoot, or positioning your project for press, feel free to get in touch alla@allayaskovets.com

I’d be happy to support you through the process.